Samvaah: IIM Udaipur’s Marketing Conclave, 2014

Samvaah– The first edition of the annual Marketing Conclave of IIM Udaipur was hosted on 15th November, 2014 at the institute.

Samvaah is a student driven initiative that was conceived and organized by MarClan- the Marketing Club of IIMU. Samvaah, in sync with its name’s translation- “Marketplace” is an initiative to bring together marketing enthusiasts from academia, the local community and industry alike, to share insights and discuss the various developments in the field of marketing.

The umbrella theme for Samvaah 2014 was “Rethink: Changing Marketing Practices with Changing Times”.

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The run-up to the event saw numerous online and on-campus competitions being held, with teams from the best B-schools across the country competing in terms of creativity, talent and marketing potential.

The event kicked off with a digital media workshop by Mr. Amit Tripathi- the CEO of Ideate Labs. The workshop began with a very intriguing statement: ‘Welcome to the funeral of digital media…’ and then went on to discuss how being digital has gone beyond just media channels like Facebook and twitter, to become all pervasive in other walks of life as well.

Mr. Tripathi left the students with two important insights: that simplicity and finding common ground between the company and the consumer are the mantra to successful marketing.

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The Sales Workshop that followed had the speakers- Mr. Martand Shukla, ASM of Pepsico and Mr. Bharat Nagori, one of the largest distributors in Udaipur, emphasize that profitability and availability were the major requirements of  a good sales campaign, while reiterating the importance of considering sentiment and market  experience while designing a sales and distribution strategy.

The next session included the finals of Juxtapose-a brand extension competition which saw students from IIM Indore (Mumbai Campus), SPJIMR and two teams from IIM Udaipur, do their best to impress the judges with the innovativeness and clarity of their ideas, with team WarClan of IIM Udaipur eventually winning the first prize. The judges also shared very unique insights on proper segmenting and positioning of the product, with the audience.

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The post lunch session began with an address by Prof. Janat Shah-Director, IIM Udaipur. Prof. Shah laid emphasis on the three main focus areas of IIMU, namely research, transformation through the MBA program and integration with the local community, all of which were the driving factors behind the organization of Samvaah.

The event had two panel discussions whose sub themes and speakers were as follows:

Panel 1: Rethink Services Marketing- How is it different in today’s era?

Mr. Rathin Lahiri- CMO, Meru Cabs

Mr. Prashant Laxmeshwar- Head of Marketing Solutions, Global Markets Group-ICICI

Mr. Naveen Kukreja- IIMC Alumnus and CMO, Policy Bazaar

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Panel 2: Rethink New Product Development-How is it changing with times?

Mr. Anshu Bagai- MD, AMC Cookware

Mr. Abhishek Sinha- Co-founder and CEO, Eko India Financial Services Private Ltd.

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The event ended with a felicitation of the speakers and a vote of thanks. IIMU’s first marketing conclave was a resounding success with speakers and participants alike, appreciating the seamless organization of the entire event and the insights they gained through the discussions.

IIM Udaipur has always laid a strong emphasis on integrating with the local community and continuing this initiative, the conclave saw 65 participants from various institutes around Udaipur being part of the event. The first marketing conclave of IIM Udaipur indeed was a wonderful experience for all the participants and also helped the institute build a stronger relationship with both the industry and the community of Udaipur. For More Info follow us on-

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The Leadership Summit 2014 organized at IIM Udaipur concludes on a successful note!

Indian Institute Management Udaipur hosted the third edition of its annual flagship event, The Leadership Summit 2014 on 23rd August, 2014 at the Durbar Hall, City Palace, Udaipur.

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The Leadership Summit is a student-driven initiative which is organized by the Media and Industry Cell (MiiC) of IIMU. The event serves as a platform for corporate leaders to share their opinions and views on select themes through diverse engaging panel discussions. The panelists comprise of distinguished leaders from industries and academia. The objective of the summit is to get unique insights from the leaders and get to understand the direction in which the economies, corporate policy making and businesses are heading viz-a-viz globalization and competition. The first two editions of The Leadership Summit have been immensely successful. The umbrella theme for the Leadership Summit 2014 was “RETHINK: A paradigm shift in the Leadership Trends of India“.

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The event began with a Welcome Address by Prof. Janat ShahDirector, IIM Udaipur. Prof. Shah laid emphasis on the initiatives on which the institute has a strong focus such as Immersion, Research, Analytics, Entrepreneurship and Social Responsibility.

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Dr. V RaghunathanCEO, GMR Varalakshmi Foundation & Ex-President, ING Vysya Bank served as the Chief Guest in the event. Mr. Puneet DalmiaMD, Dalmia Group of Industries was the Keynote Speaker. Both the leaders laid emphasis on the need of a social purpose behind every leadership initiative.

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The event had three student moderated panel discussions. First Panel’s theme was “Rethink Approach: How to think, act and lead in this era of Globalization?” with participating speakers, Mr. Balaji R. Narayanswamy General Manager, Mindtree, Mr. Sukanti Ghosh Member of Global Management Committee, APCO Worldwide and Mr. Vishal Mathur VP Sales, Eicher Motors. The panelists discussed the key challenges faced in Globalization, skills and opportunities present in going Global.

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Second Panel’s topic of discussion was “Rethink Boundaries: Can we learn Leadership from boundaries beyond corporate world?” with participants Mr. Ramkumar Executive Director, ICICI Bank Limited, Mr. Praveen Mathur Major General (Retd.) & Advisor, Director General Hydrocarbons, Ministry of Petroleum, Mr. M P Vasimalai IIMA Alumnus & Founder, DHAN Foundation and Mr. Kalyan S. Bose Senior Volunteer, SPIC MACAY. The panelists discussed the various facets of leadership development citing examples from multiple avenues.

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Third Panel saw discussions on the theme “Rethink Convention: Women in Leadership Roles – Changing the rules of the game!” with panelists Ms. Arnabi Marjit GM-HR, Lupin Pharma, Ms. Namrata Gill VP, Organizational Development and Talent Management, Mahindra and Mahindra and Ms. Neelima Khetan GM, Sustainability and CSR, Coca-Cola India. The speakers discussed in detail about the challenges faced by women in the corporate world, the possible solutions and the changing landscape in the business world.

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The event also saw a special segment on Big Ideas Session delivered by Mr. Sanjay PanigrahiCEO, Sahaj e Village Ltd. who spoke largely on the Rural India and the potential of management principles application in the sector.

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The event received a very good response and concluded with felicitation of the speakers and vote of thanks. The event is a student driven initiative of IIMU which aims to bring the business community of Udaipur, global leaders, faculty and students of IIMU on a common platform where they can exchange knowledge and insights and work towards establishing possible future sustainable partnerships.

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Vedanta Group served as the Title Sponsor of the event while Wonder Cement helped as the Associate Sponsor of the event. Along with them, many other organizations came forward to extend their help in organizing this event. The other sponsors of the event were:

Media Partner: Rajasthan Patrika

Co-Sponsor: Eve’s Corporate Channels India Private Limited

Organizational Partner: UCCI

Printing Partner: Lucky Offset Printers

Magazine Partner: City Angle Lifestyle Magazine

Supporting Sponsors: Aravali Minerals & Chemical Industries Private Limited and Shree Rajasthan Syntex Limited

Mall Partner: Lake City Mall