Samvaah: IIM Udaipur’s Marketing Conclave, 2014

Samvaah– The first edition of the annual Marketing Conclave of IIM Udaipur was hosted on 15th November, 2014 at the institute.

Samvaah is a student driven initiative that was conceived and organized by MarClan- the Marketing Club of IIMU. Samvaah, in sync with its name’s translation- “Marketplace” is an initiative to bring together marketing enthusiasts from academia, the local community and industry alike, to share insights and discuss the various developments in the field of marketing.

The umbrella theme for Samvaah 2014 was “Rethink: Changing Marketing Practices with Changing Times”.

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The run-up to the event saw numerous online and on-campus competitions being held, with teams from the best B-schools across the country competing in terms of creativity, talent and marketing potential.

The event kicked off with a digital media workshop by Mr. Amit Tripathi- the CEO of Ideate Labs. The workshop began with a very intriguing statement: ‘Welcome to the funeral of digital media…’ and then went on to discuss how being digital has gone beyond just media channels like Facebook and twitter, to become all pervasive in other walks of life as well.

Mr. Tripathi left the students with two important insights: that simplicity and finding common ground between the company and the consumer are the mantra to successful marketing.

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The Sales Workshop that followed had the speakers- Mr. Martand Shukla, ASM of Pepsico and Mr. Bharat Nagori, one of the largest distributors in Udaipur, emphasize that profitability and availability were the major requirements of  a good sales campaign, while reiterating the importance of considering sentiment and market  experience while designing a sales and distribution strategy.

The next session included the finals of Juxtapose-a brand extension competition which saw students from IIM Indore (Mumbai Campus), SPJIMR and two teams from IIM Udaipur, do their best to impress the judges with the innovativeness and clarity of their ideas, with team WarClan of IIM Udaipur eventually winning the first prize. The judges also shared very unique insights on proper segmenting and positioning of the product, with the audience.

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The post lunch session began with an address by Prof. Janat Shah-Director, IIM Udaipur. Prof. Shah laid emphasis on the three main focus areas of IIMU, namely research, transformation through the MBA program and integration with the local community, all of which were the driving factors behind the organization of Samvaah.

The event had two panel discussions whose sub themes and speakers were as follows:

Panel 1: Rethink Services Marketing- How is it different in today’s era?

Mr. Rathin Lahiri- CMO, Meru Cabs

Mr. Prashant Laxmeshwar- Head of Marketing Solutions, Global Markets Group-ICICI

Mr. Naveen Kukreja- IIMC Alumnus and CMO, Policy Bazaar

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Panel 2: Rethink New Product Development-How is it changing with times?

Mr. Anshu Bagai- MD, AMC Cookware

Mr. Abhishek Sinha- Co-founder and CEO, Eko India Financial Services Private Ltd.

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The event ended with a felicitation of the speakers and a vote of thanks. IIMU’s first marketing conclave was a resounding success with speakers and participants alike, appreciating the seamless organization of the entire event and the insights they gained through the discussions.

IIM Udaipur has always laid a strong emphasis on integrating with the local community and continuing this initiative, the conclave saw 65 participants from various institutes around Udaipur being part of the event. The first marketing conclave of IIM Udaipur indeed was a wonderful experience for all the participants and also helped the institute build a stronger relationship with both the industry and the community of Udaipur. For More Info follow us on-

ColloquiuM! with Mr. Romi Mahajan of Microsoft

MarClanThe Marketing Club of IIM Udaipur organized the first Guest Speaker Session for this year of its continuing series, ColloquiuM!. The talk in this session was delivered by Mr. Romi Mahajan. Mr. Mahajan is a world renowned Marketing and Creative Thought Leader. His credentials include working as a Director of Sales and Strategy for Digital Marketing Platform Group at Microsoft and Founder-President of KKM Group et al. He was accompanied by Mr. Kshitij Jain of Advaiya Solutions Pvt. Ltd..

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Mr. Mahajan spoke extensively on the topic “The Marketing Panorama – Reclaiming Marketing from ROI Zealtory“. Coined to what he called as “The ROMI TRAP”, he elaborated on how companies’ drive towards measuring and quantifying the return on marketing investment and advent of new mediums and platforms like digital and social media have been cannibalising the culture of Marketing. According to him the intuition and creativity which led to many successful and innovative marketing strategies/campaigns formulation have been compromised by the use of pseudo-science in modifying the techniques of Marketing.

The session was an interactive one and the students in attendance put in some really interesting aspects to the discussion throwing concepts backed up with examples from real world. The effects of advertisements in marketing communications as they were showcased in the traditional media in the television, their nostalgia factor and the social/digital media wave using that to encash the same effects simply took the discussions to stratum.

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The various Clubs and Committees at IIMU keep on organizing such sessions round the year to aid students in picking up the nuances of management from the industry that the speakers represent in addition to the subjects’ knowledge gained in the academic curriculum pedagogy.

Things which differentiate IIM Udaipur – Faculty!

Great educational institutions have faculties and academics as their biggest assets. The most important element which plays a critical role in IIM Udaipur’s objective of imparting quality education is the faculty team at the institute. The selection process of faculty at IIMU is designed to consistently attract the best of the teaching and research talents from the PhD programmes of India and abroad. While putting together the faculty team, the practitioners and academicians are tested for excellent potential in their respective domains. Prominent faculties from the top B-Schools of India like IIMA, IIMB, IIMC etc. also visit to bolster the academic wealth of IIMU.

IIM Udaipur has over 22 permanent and over 30 visiting core faculties contributing to a faculty to student ratio of 1:5.5. This ensures personalized attention to the students resulting in their better learning, grooming and hence forth, transformation. The number of research and working papers published in the journals across the globe within just three years on inception reflect that some of the best management research work is carried out in the IIMU campus.

The faculty incorporates best pedagogical means and practices comparable to those followed in the best B-Schools of world in the development of students. The craft of teaching and the methodologies of deliveries are complemented by the well-equipped infrastructure of the institute and technologies like research tools, digital library platforms, latest journals and Bloomberg Financial analysis & research lab.

The current faculty force includes professors, researchers and consultants with significant experiences in the field of teaching. Senior industry professionals also join the permanent faculty for lecturing the students about their business acumen. Intellectual entrepreneurs who have created enterprises executing business strategies blending with ideas also contribute in the learning process of students in sync with another pillar of the institute, entrepreneurship. The academic curriculum of the institute is overseen by Prof. Jahar Saha, Former DirectorIIM Ahmedabad. The visiting faculty of IIMU has prominent names on the likes of Prof. Jagdeep S. Chokkar, Former DeanIIM Ahmedabad and Co-Founder of Association of Democratic Rights Foundation (ADR) which recently bagged the IBN and NDTV Indian of the Year Awards. Other pioneers in their own rights of different management domains like Prof. Ramesh Bhat (IIMA), Prof. L. S. Murthy (IIMB), Prof. Sunil Unny Guptan (IIMA) and Prof. Janat Shah, DirectorIIMU join the list of faculties teaching at the institute.

Each faculty of the institute is aligned to the goals, vision and values of the institute and dedicatedly prepares the students for responsible positions they would take up in various management roles. All faculty members are always approachable and their guidance and support is available to students and alumni even outside the classrooms for tutorials, live projects, internships, placements preparation, job guidance and clubs & committees events. IIMU possesses the potential of best teaching minds and has a long term aim to become the hub of management research in the country.

Bombay Stock Exchange CEO presides over 4th edition of FinTalk at IIMU

FinominaThe Finance Club of IIM Udaipur organized the 4th edition of FinTalk on 1st February, 2014. The session was presided over by Mr. Ashish Chauhan, CEO & MD, Bombay Stock Exchange. Mr. Chauhan is an IIT Bombay and IIM Calcutta alumnus and he is one of the pioneers of the modern trading markets of India. His journey has seen multiple career dimensions encompassing strategy, finance, marketing, operations, policies, microstructure, information technology, organized retail, telecommunications, Indian social issues and cricket growing along with the growth of the financial market and economy of India.

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Popularly known as the father of modern financial derivatives in India, Mr. Chauhan spoke in lengths about his stay at IIMC and his work with IDBI. He shared the challenges he faced being a part of the core team that founded NSE and the regulatory norms in the business set by SEBI, FICCI and CII of which he is an eminent board member. Quoting “Life is very random”, Mr. Chauhan spoke of how things at NSE led him to the role of CIO at Reliance Communications and later as the President & Group CIO of Reliance Industries Ltd.

Mr. Chauhan laid stress on the importance of proper execution and how good strategy coupled with proper execution can work out wonders. He related this with his tenure as the CEO of Mumbai Indians. He also discussed about the strategies adopted at the BSE and competitive advantage in its rivalry with NSE. He explained students about the intricacies of the trading business and how good strategies fail when traders start believing in their bluff, thus explaining the students about the need of sound judgmental skills in making business decisions.

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He also laid importance on the use of sophisticated technologies and new trends like Algo Trading in business because speed and fast information flow form the essence of effective and competitive business practices. He mentioned the examples of failure of over the counter exchange and how modern trends have significantly changed the ATMs, Liquidity, Derivatives, Nifty, Futures, Options and Forwards in the market.

The sessions turned out to be extremely informative and engaging as it was full of anecdotes from real life experiences which he interspersed in his talk. Mr. Chauhan also urged the students to develop entrepreneurial skills and to contribute to the society in any way they can.

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The student community was present in large numbers during the session to learn from such an experienced member of the industry. The objectives of such sessions conducted by Finomina and other clubs & committees at IIMU are not only to learn about the industry that the speakers represent but also to form relationships with them and with their companies for collaboration in designing academic curriculum and other activities on campus.

IRISThe Photography Club of IIM Udaipur helped in coverage of the event.