ColloquiuM! with Mr. Romi Mahajan of Microsoft

MarClanThe Marketing Club of IIM Udaipur organized the first Guest Speaker Session for this year of its continuing series, ColloquiuM!. The talk in this session was delivered by Mr. Romi Mahajan. Mr. Mahajan is a world renowned Marketing and Creative Thought Leader. His credentials include working as a Director of Sales and Strategy for Digital Marketing Platform Group at Microsoft and Founder-President of KKM Group et al. He was accompanied by Mr. Kshitij Jain of Advaiya Solutions Pvt. Ltd..

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Mr. Mahajan spoke extensively on the topic “The Marketing Panorama – Reclaiming Marketing from ROI Zealtory“. Coined to what he called as “The ROMI TRAP”, he elaborated on how companies’ drive towards measuring and quantifying the return on marketing investment and advent of new mediums and platforms like digital and social media have been cannibalising the culture of Marketing. According to him the intuition and creativity which led to many successful and innovative marketing strategies/campaigns formulation have been compromised by the use of pseudo-science in modifying the techniques of Marketing.

The session was an interactive one and the students in attendance put in some really interesting aspects to the discussion throwing concepts backed up with examples from real world. The effects of advertisements in marketing communications as they were showcased in the traditional media in the television, their nostalgia factor and the social/digital media wave using that to encash the same effects simply took the discussions to stratum.

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The various Clubs and Committees at IIMU keep on organizing such sessions round the year to aid students in picking up the nuances of management from the industry that the speakers represent in addition to the subjects’ knowledge gained in the academic curriculum pedagogy.

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IIM Udaipur Supply Chain Excursus

Indian Institute of Management, Udaipur successfully conducted the IIM Udaipur Supply Chain Excursus on 18th January, 2014, the third in the Excursus series in a span of two months. The aim of the event was to create a platform for the industry leaders in Supply Chain to share their rich experiences and expertise through engaging dialogues, to showcase IIMU and its students to the outside world and provide a unique learning opportunity to the students through interactions with the industry stalwarts.

The theme of this event was ‘Supply Chain 2020’.  The event was flagged off by Prof. Janat Shah, DirectorIIM Udaipur, an Operations liturgist himself, where he highlighted that despite being one of the youngest IIMs, IIMU is leveraging the opportunity to establish itself as a completely different institute, focusing more on industry interactions, live projects and research.

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The first panel, represented by the Senior Supply Chain Management team from the corporate world with Mr. Siva PeriasamyHead of Procurement, Wipro, Mr. Kalyana Krishnan Head of Supply Chain, Ranbaxy and Mr. Arun Kumar GhoshHead of Supply Chain, Microsoft India, discussed on the topic ‘Collaboration in future Supply Chains’. The discussion was very enriching, where the esteemed panelists mentioned that team-work is an extremely crucial element in ensuring the success of Supply Chains. The areas touched upon were sourcing, collaborative planning cum forecasting and logistics services. Mr. Siva Periasamy emphasized that mutual trust forms the backbone of collaboration and companies should increasingly focus on collaboration to manage their complex Supply Chains.

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Poster Competition conducted by SKEIN The Operations Club of IIMU, during the event witnessed students battling it out in the final round by giving a 2-minute elevator pitch on various burning issues in today’s Supply Chain – containerization, impact of social media, use of hi-tech weather forecasting technologies etc.

The second panel discussion on ‘Supply Chain Innovations and their impact’ was represented by the Supply Chain Heads consisting of Mr. Moti GyamlaniChief Supply Chain Officer & Board MemberBharti Airtel, Mr. Ankur BhandariPartnerErnst & Young and an esteemed guest from a leading pharmaceutical company. All the honored panelists stressed on the need to build the culture of innovation in organizations. Mr. Moti Gyamlani mentioned how innovations in the service industry have transformed the business models and made it increasingly customer-centric.

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The day concluded with the declaration of the Poster Competition results followed by a vote of thanks. The Excursus event proved to be a great learning experience for the entire IIMU student community from the discussions about the future of Supply Chain with the experts from leading corporations and how tomorrows Supply Chain leaders need to think differently in order to cater to increasing customer needs.