Samvaah: IIM Udaipur’s Marketing Conclave, 2014

Samvaah– The first edition of the annual Marketing Conclave of IIM Udaipur was hosted on 15th November, 2014 at the institute.

Samvaah is a student driven initiative that was conceived and organized by MarClan- the Marketing Club of IIMU. Samvaah, in sync with its name’s translation- “Marketplace” is an initiative to bring together marketing enthusiasts from academia, the local community and industry alike, to share insights and discuss the various developments in the field of marketing.

The umbrella theme for Samvaah 2014 was “Rethink: Changing Marketing Practices with Changing Times”.

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The run-up to the event saw numerous online and on-campus competitions being held, with teams from the best B-schools across the country competing in terms of creativity, talent and marketing potential.

The event kicked off with a digital media workshop by Mr. Amit Tripathi- the CEO of Ideate Labs. The workshop began with a very intriguing statement: ‘Welcome to the funeral of digital media…’ and then went on to discuss how being digital has gone beyond just media channels like Facebook and twitter, to become all pervasive in other walks of life as well.

Mr. Tripathi left the students with two important insights: that simplicity and finding common ground between the company and the consumer are the mantra to successful marketing.

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The Sales Workshop that followed had the speakers- Mr. Martand Shukla, ASM of Pepsico and Mr. Bharat Nagori, one of the largest distributors in Udaipur, emphasize that profitability and availability were the major requirements of  a good sales campaign, while reiterating the importance of considering sentiment and market  experience while designing a sales and distribution strategy.

The next session included the finals of Juxtapose-a brand extension competition which saw students from IIM Indore (Mumbai Campus), SPJIMR and two teams from IIM Udaipur, do their best to impress the judges with the innovativeness and clarity of their ideas, with team WarClan of IIM Udaipur eventually winning the first prize. The judges also shared very unique insights on proper segmenting and positioning of the product, with the audience.

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The post lunch session began with an address by Prof. Janat Shah-Director, IIM Udaipur. Prof. Shah laid emphasis on the three main focus areas of IIMU, namely research, transformation through the MBA program and integration with the local community, all of which were the driving factors behind the organization of Samvaah.

The event had two panel discussions whose sub themes and speakers were as follows:

Panel 1: Rethink Services Marketing- How is it different in today’s era?

Mr. Rathin Lahiri- CMO, Meru Cabs

Mr. Prashant Laxmeshwar- Head of Marketing Solutions, Global Markets Group-ICICI

Mr. Naveen Kukreja- IIMC Alumnus and CMO, Policy Bazaar

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Panel 2: Rethink New Product Development-How is it changing with times?

Mr. Anshu Bagai- MD, AMC Cookware

Mr. Abhishek Sinha- Co-founder and CEO, Eko India Financial Services Private Ltd.

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The event ended with a felicitation of the speakers and a vote of thanks. IIMU’s first marketing conclave was a resounding success with speakers and participants alike, appreciating the seamless organization of the entire event and the insights they gained through the discussions.

IIM Udaipur has always laid a strong emphasis on integrating with the local community and continuing this initiative, the conclave saw 65 participants from various institutes around Udaipur being part of the event. The first marketing conclave of IIM Udaipur indeed was a wonderful experience for all the participants and also helped the institute build a stronger relationship with both the industry and the community of Udaipur. For More Info follow us on-

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IIM Udaipur presents Samvaah 2014 – Annual Marketing Conclave!

Indian Institute of Management Udaipur is going to host the first edition of its Annual Marketing Conclave, “Samvaah 2014“, on 15th November 2014 in IIMU Campus.
Conceived and organized by MarClanThe Marketing Club of IIM Udaipur, Samvaah, in sync with its name translation – “Marketplace”, is a student driven initiative that aims to unite marketing enthusiasts from different B-Schools in a day long conclave. A precursor to the event has a series of on-line and on-campus competitions covering different verticals of Marketing. The competitions resonate to give different B-Schools participants a platform to showcase their talent, creativity and marketing potential and win exciting rewards.
One other key feature of the summit is to invite industry leaders from the corporate world to the IIMU campus and share their insights with students through engagement in diverse panel discussions, lectures and workshops.
MarClan strives to ensemble the marketing talent within the IIMU campus and different business schools for knowledge exchange and Samvaaha 2014 scheduled on 15th November 2014 in IIM Udaipur is largely centered on our umbrella theme, Rethink.
Gear up for this space and keep checking our communications at the channels mentioned below for more information regarding competitions and discussions.

CreaZione 1.0 Branding Competition at IIM Udaipur!

MarClanThe Marketing Club of IIM Udaipur organized an intra-institute branding competition, CreaZione 1.0 at IIMU campus. The competition was designed around the process of bidding, creating brand elements of a product and selling the product with a communication programme to the audience and the judges. The concept of the event aimed at testing the marketing and brand management skills of the participating students.

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A total of 8 teams comprising of students from both the years of the PGP Programme participated in the competition. The competition had three rounds:

Round 1: Auctioning – The first round of the event was auction based. The participating teams were provided with a basket of twelve brands (mostly an existing company) and they needed to bid for buying the rights of creating a new brand mantra for the company.

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Round 2: Idea Generation / Pitching – The teams then had to bid for the brands and buy the required rights. Then, they had to dive in and use their creative talent to come up with a new brand mantra for the brand.

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Round 3: Product Release / Media Communication – The teams which proceeded for the final round had to face off in a media clash. They had to pitch in for the product release and face the media and defend their strategies.

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Prof. Subhadip RoyFaculty of Marketing Management and Brand Management at IIMU and Prof. Soorjith KarthikeyanFaculty of HRM at IIMU served as the judges for the event. Team Crime Patrol was declared the winner of the event while Team Men at Work and Team Agarbatti stood at second and third position respectively. The prizes of the event were sponsored by Raymonds, Curry N Crunch Restaurant and Shreenath Ice Cream Parlour. IRISThe Photography Club of IIM Udaipur helped in clicking the pictures of the event.

ColloquiuM! with Mr. Romi Mahajan of Microsoft

MarClanThe Marketing Club of IIM Udaipur organized the first Guest Speaker Session for this year of its continuing series, ColloquiuM!. The talk in this session was delivered by Mr. Romi Mahajan. Mr. Mahajan is a world renowned Marketing and Creative Thought Leader. His credentials include working as a Director of Sales and Strategy for Digital Marketing Platform Group at Microsoft and Founder-President of KKM Group et al. He was accompanied by Mr. Kshitij Jain of Advaiya Solutions Pvt. Ltd..

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Mr. Mahajan spoke extensively on the topic “The Marketing Panorama – Reclaiming Marketing from ROI Zealtory“. Coined to what he called as “The ROMI TRAP”, he elaborated on how companies’ drive towards measuring and quantifying the return on marketing investment and advent of new mediums and platforms like digital and social media have been cannibalising the culture of Marketing. According to him the intuition and creativity which led to many successful and innovative marketing strategies/campaigns formulation have been compromised by the use of pseudo-science in modifying the techniques of Marketing.

The session was an interactive one and the students in attendance put in some really interesting aspects to the discussion throwing concepts backed up with examples from real world. The effects of advertisements in marketing communications as they were showcased in the traditional media in the television, their nostalgia factor and the social/digital media wave using that to encash the same effects simply took the discussions to stratum.

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The various Clubs and Committees at IIMU keep on organizing such sessions round the year to aid students in picking up the nuances of management from the industry that the speakers represent in addition to the subjects’ knowledge gained in the academic curriculum pedagogy.