CreaZione 1.0 Branding Competition at IIM Udaipur!

MarClanThe Marketing Club of IIM Udaipur organized an intra-institute branding competition, CreaZione 1.0 at IIMU campus. The competition was designed around the process of bidding, creating brand elements of a product and selling the product with a communication programme to the audience and the judges. The concept of the event aimed at testing the marketing and brand management skills of the participating students.

10599721_548654295257510_5862104927203529127_n

A total of 8 teams comprising of students from both the years of the PGP Programme participated in the competition. The competition had three rounds:

Round 1: Auctioning – The first round of the event was auction based. The participating teams were provided with a basket of twelve brands (mostly an existing company) and they needed to bid for buying the rights of creating a new brand mantra for the company.

IMG_7597

Round 2: Idea Generation / Pitching – The teams then had to bid for the brands and buy the required rights. Then, they had to dive in and use their creative talent to come up with a new brand mantra for the brand.

IMG_7593

Round 3: Product Release / Media Communication – The teams which proceeded for the final round had to face off in a media clash. They had to pitch in for the product release and face the media and defend their strategies.

IMG_7625

Prof. Subhadip RoyFaculty of Marketing Management and Brand Management at IIMU and Prof. Soorjith KarthikeyanFaculty of HRM at IIMU served as the judges for the event. Team Crime Patrol was declared the winner of the event while Team Men at Work and Team Agarbatti stood at second and third position respectively. The prizes of the event were sponsored by Raymonds, Curry N Crunch Restaurant and Shreenath Ice Cream Parlour. IRISThe Photography Club of IIM Udaipur helped in clicking the pictures of the event.

IIM Udaipur successfully hosted the second edition of its annual HR Conclave – Spandan 2014!

Indian Institute of ManagementUdaipur successfully hosted the second edition of its annual HR Conclave – Spandan 2014 on 3rd August2014 at Hotel Radisson Blu, Udaipur.

3

Carrying forward the legacy from the last year’s inception of Spandan, this year’s conclave was conceptualized around the central umbrella theme, “Rethink: Changing HR practices with Changing Times”. The event began with an opening address by Prof. Janat ShahDirector, IIM Udaipur. He spoke on the importance of collaboration of academia and industry on a common platform like Spandan for discussions critical for the reinvention of the HR Industry. Prof. Shah also laid stress on the IIMU’s strong focus on Research, Analytics, Immersion in the three forms of Rural, Corporate & Global Immersion and Entrepreneurship & Intrapreneurship in his speech. He also threw light on the student driven initiatives through different clubs and committees at IIMU citing the example of Spandan been organized entirely by dHRuvaThe HR Club of IIM Udaipur.

1

Prof. Sunil MaheshwariAdjunct Faculty, IIM Ahmedabad and Ex-Advisor to the HRD Ministry, Govt. of India, served as the Keynote Speaker in the conclave. Prof. Maheshwari brought in his research statistics in his speech which showcased the changing trends in HR and the challenges posed to it in the current scenario. His mathematical study was based on a survey on leadership traits collected from a sample of MDP candidates who occupy top leadership positions in India and the persistent need-gap analysis in their skills. He concluded his speech with mentioning the importance of investment in faculty development and pedagogy modification with time in management schools.

4

The event then proceeded with panel discussions on the three sub-themes for the summit:

  • Rethinking ConventionImplications & consequences of socialmobile and digital media on HR practices
  • Rethink ApproachAre the present leadership programmes creating ‘leaders’ or ‘followers’?
  • Rethinking StructuresPyramid organizational structures to job sharing and part-time/flexi-roles: Implications & Consequences

mayank  (2)

The participating corporate leaders in the discussions were Mr. Aashish Singh VP Head HR, Sutherland Global, Ms. Padma Rajeswari Tata Senior Dr. & Head, Dr. Reddy’s, Mr. Sugato Palit Exec. Dir HR & Admin, Experion, Mr. Vinod Rai Head Corp. HR, Maruti Suzuki, Mr. Ashwani Prashara Head HR & IR, RIL, Mr. Prabhu Aggarwal Chief Learning Officer, Jindal Steel, Mr. G. Ravishankar President HR & Strategy, CRISIL, Mr. Debaprata Mahapatra Head HR Elec. & Auto IC, L&T, Ms. Sangeeta Malkhede Assoc. VP HR, CSS Corp, Mrs. Sangeeta Singh Partner, Sanguine Consultants and Mr. Vinod Behari Exec. Dir. HR, RECL.

5

The key things highlighted in the discussions were usage of social media in employee engagement & networking, technology, communication, feedback and references. Traits of a leader, differentiation between a leader and a follower, main hindrances in current leadership development and initiatives and strategies in different industries taken for leadership development, were also focused in the discussions. Organizations strive towards adopting best HR practices and to align HR strategies with the organizational strategies to succeed in the long run. Hence, the emerging practices like pyramid organizational structures and change management were also brought in the discussions by the panelists.

kathan  (1)

The interactions were enhanced by the questions put up by the students and faculties in the audience during the panel discussions. The event was very well received by the IIMU community. Kathan 2014, the second edition of the annual HR Magazine of dHRuva – The HR Club of IIM Udaipur was also released marking the success of the event. IRIS – The Photography Club of IIM Udaipur helped in covering the event by capturing pictures and videos. The event concluded with the felicitation of the eminent speakers of the event and a vote of thanks.

crowd 1

IIM Udaipur aims to set new benchmarks in the field of management education and research and events like this come under the channel of initiatives aiming to create a platform for discussing subjects and issues that are most relevant to the current times and future trends.

The underlying purpose of the event is to bridge the gap between the industry and academics providing students with an opportunity to understand the dynamics of HR domain and to enrich the knowledge and perception of HR practices from the interactions with the experienced corporate leaders.

IIM Udaipur presents the second edition of its annual HR Conclave – Spandan’14 – One day to go!

Spandan

Indian Institute of Management, Udaipur presents the second edition of its annual HR ConclaveSpandan 2014 to be hosted on 3rd August, 2014 at Hotel Radisson Blu, Udaipur.

IIM Udaipur aims to set new benchmarks in the field of management education and research and events like this come under the channel of initiatives aiming to create a platform for discussing subjects and issues that are most relevant to the current times and future trends. Carrying forward the legacy from the last year’s inception of Spandan, this year’s edition is conceptualized around the central theme of “Rethink: Changing HR practices with Changing Times”. The conclave will see the participation of learned practitioners on the likes of Mr. Rajeev Bhadauria, Director Group HR, Jindal Steel & Power Ltd and Mr. Vinod Rai, Head Corporate HR, Maruti Suzuki from the field of Human Resource Management who will share their insights and knowledge with the student managers of IIMU.

A drive towards adopting best HR Practices remains the top level strategic challenge for business organization in today’s complex corporate environments. With the aim to explore the transformation in HR practices to cater to the new business priorities of modern times, the umbrella theme will be explored by the esteemed speakers in panel discussions on three sub-themes:

  • Rethinking Convention: Implications & consequences of social, mobile and digital media on HR practices
  • Rethink Approach: Are the present leadership programmes creating ‘leaders’ or ‘followers’?
  • Rethinking Structures: Pyramid organizational structures to job sharing and part-time/flexi-roles: Implications & Consequences

Spandan’s inaugural edition, held on 20th October 2013 at The Sheraton, Udaipur focused on the theme “Transforming HR for new business practices” with distinguished participants like Dr. T. V. Rao popularly known as the Father of Indian HR, Mr. Bomi ManekshawPresident HR, Cadilla, Mr. Rajandra AmbekarGlobal HR Head, Wipro, Mr. Ganesh RamakrishnanSenior Director HR, Oracle Financial Services among others participating in the summit.

The underlying purpose of the event is to bridge the gap between the industry and academics providing students with an opportunity to understand the dynamics of HR domain and to enrich the knowledge and perception of HR practices from the interactions with the experienced corporate leaders.

Inclusive India Forum 2014: A joint initiative by IIM Udaipur and HBS Club of India concludes on a highly successful note at IIMU!

Indian Institute of Management, Udaipur in association with the Harvard Business School Club of India successfully organized the first Inclusive India Forum 2014 at IIM Udaipur campus on 26th July, 2014.

???????????????????????????????

The event was attended by stalwarts from corporate and social sectors. Prominent delegates included 12 Harvard Business School Alumni, 23 Corporate Social Responsibility Heads from various companies and 44 Founders & Senior Functionaries from NGOs from across India. Inclusive India Forum is the first event of its kind organized in India, where different stakeholders from corporate organizations and NGOs shared one platform to discuss ways in which partnerships can be created in the development management space for the larger benefit of society.

???????????????????????????????

The event began with a welcome address by Prof. Janat ShahDirector, IIM Udaipur. Dr. Shah mentioned the need to focus on the development in the region. He specified the deep commitment of IIM Udaipur to work towards this agenda citing many initiatives like the Center for Development Management, partnerships with local corporates and NGOs like Hindustan Zinc, Secure Meters, Seva Mandir, Arth and Aajeevika Bureau among others. His speech concluded with the purpose of the event to devise an action plan through the collaboration and discussions with the delegates and to make dependable friends who will join IIMU in working towards the inclusive growth of India.

???????????????????????????????

The keynote address for the event was delivered by Dr. Ganesh Natarajan, Vice Chairman & CEO, Zensar Technologies and Chairman of the 2000 member strong NASSCOM foundation. He talked about his initiative which aims at making at least one member of every Indian family digitally literate, so that the access to technology and the corresponding awareness can help them avail the development initiatives. He emphasized that the vision of HBS Club of India should be contributing in the field of social causes and not that of a mere business beneficiary body.

???????????????????????????????

The participation of the delegates for the day began with first panel discussion on “The Corporate World on the Social Sector” which was moderated by Dr. Ganesh Natarajan. The panelists Prof. Janat Shah, Mr. S. Ravichandran – Cummins India, Ms. Neera Nundy – Dasra and Mr. Sanjaya Singhal – Secure Meters spoke largely on the topic and the audience participation brought in key pointers like lack of need-gap analysis of planning/scalability skills in NGOs, absence of CSR initiatives taken by companies in non-industrialized regions of India, strategic alignment with corporate organizations and executional challenges of incorporating CSR values in corporations.

???????????????????????????????

Second panel discussion on the theme “Development Management Sector in India: What works and what does not?” was moderated by Mr. Anshul Arora, CEO – Edvance Group and saw Mr. Aditya Nataraj – Piramal Foundation, Mr. Ajay Mehta – Seva Mandir, Ms. Rita Soni – NASSCOM, Mr. Anoop Kaul – Basix, Ms. Uma Ganesh and Mr. Jayant Sahastrabuddhe discussing on existing as well as future possible partnerships between civil society, NGOs and corporates. The challenges like experimental flexibility in schemes such as NREGA by the government, importance of knowledge creation and knowledge asymmetry were discussed. The common opinion which emerged was that educational institutions should focus on making social leaders, and bring about capacity and capabilities building along with partnering with local industries to work towards nation building. The message of ‘CSR as a fundamental duty of everyone’ was emphasized by the panel.

???????????????????????????????

The panel discussions were followed with brainstorming sessions wherein delegates segregated into three focus groups to discuss on current and possible future initiatives in Livelihood, Healthcare and Education sectors. The mutual discussions between corporate, CSR representatives and social sector heads in common teams brought perspectives on formulating roadmaps to give directions for future collaboration on social projects. The implementation challenges at the grass root level and the deep understanding of the bottom of the pyramid brought in by the NGOs helped in developing of a complete functional roadmap.

IMG_6645

The event saw enthusiastic response and the participants were enthralled with a cultural program in the evening with highlights of traditions of Rajasthan. The delegates also had interactions with the student community of IIMU and partake a Heritage walk and NGO visit on 27th July, 2014.

DSC_0092

Indian Institute of Management Udaipur strives to build a workforce of student managers imbibed with the beliefs of social responsibility, inclusiveness and the potential of collective growth, who can go on to create social and economic values for the society. This initiative organized by PrayatnaThe Social Responsibility Club of IIM Udaipur represents the true pride and insignia of IIMU and is a key milestone achieved in this direction. IRIS – The Photography Club of IIM Udaipur helped in clicking the pictures of the event.

DSC_0101