The Supply Chain Summit 2015 – A Success Story

SKEIN, the Supply Chain and Operations Club of IIM Udaipur in collaboration with State Bank of India successfully conducted The Supply Chain Summit’15, second edition of the annual Supply Chain Symposium on 14th February, 2015. The clubs and committees of IIMU give ample opportunities to its students to master the tapestry of learning and holistic development while getting hands on experience in organizing events. SKIEN’s constant endeavor remains imparting the students of IIMU the latest knowledge from the World of Supply Chain. It is an initiative to bring together Supply Chain enthusiasts from academia, the local community and industry alike and provide a platform where global leaders can share their opinions and views on supply chain through engagement in panel discussions and thus provide valuable insights to the students.

Stage Pic

The event flagged off with an opening speech from Prof. Janat Shah Director, IIMU who presented his vision for the institute with strong emphasis on research, analysis and entrepreneurship. The umbrella theme for this Supply Chain Summit 2015 was “From Apple to Apple – Supply Chain Transformation”, aptly developed around the global Supply Chain evolving activities and the prominent opportunities in the sector in future. The theme throws light on the transformation that took place from selling of apples in grocery stores to developing and implementing innovative supply chain technologies in companies such as Apple Inc.

The run-up to the event saw numerous online and on-campus competitions being held, with teams from the best B-schools across the country joining the event for battling their knowledge out in the arena in front of the judges.

Panel 1 close up

The event saw two important panel discussions between eminent corporate leaders. The first panel discussion with the sub-theme, “Make in India: How Supply Chain can help achieve the Dream” had panelists Mr. Ajay Jhalani – Head Supply Chain (CHEP India Pvt. Ltd.) , Mr. Chandramohan Gupta – Director Supply Chain (Coca Cola – India and SW Asia),  Mr. Shyamal Chatterjee – Head India Operations (Tupperware) , and Mr. Vinal Kabra -Global Supply Manager (Apple Inc., California). The vast experience these professionals had helped in an engaging and enriching discussion with various strata of Supply Chain management touched upon like Sustainability of Make in India, Importance of Analytics in the field of Supply Chain, protecting the margins in businesses, amalgamation of frontend and backend processes, and problems pertaining to warehousing and storage of food in India. The panel mentioned that roughly 12-14% of India’s GDP goes into logistics and similarly 80% of the price of the product also comprises of supply chain. They also threw light on the importance of new managers coming into the industry and the expectation from them. The speakers discussed about plethora of issues ranging from integration with suppliers, Squeezing of working capital & its profitability, Accurate Demand aggregation, and enhancement in Cold Chain infrastructure.

Panel 2 Close Up

The second panel discussion revolved around the sub-theme, “E-Commerce in India: Competitive Advantage through Innovations in Supply Chain” with the panelists Mr. Hrishikesh Pore – Head Grocery Online (My247Market.com – A TATA Enterprise) , Mr. Navneet Rai – Co-founder (Tolexo) and Mr. Jayant Mahto – VP Operations (Firstcry.com). The panel discussed about how e-commerce has brought the once backend process of a business i.e supply chain to front end. They discussed the dilemma of maintaining a site that offers products both perishable and nonperishable products.  The panel discussion was mainly interaction driven with students asking questions specifically related to e-commerce industry as well as companies that the panelists are representing. The panelists also discussed the benefits of e-commerce as compared to the traditional method of shopping offline.

Audience

The event ended with a felicitation of the speakers and a vote of thanks. The Supply Chain Summit’15 was a resounding success with speakers and participants alike, appreciating the seamless organization of the entire event and the insights they gained through the discussions.

Advertisements

Samvaah: IIM Udaipur’s Marketing Conclave, 2014

Samvaah– The first edition of the annual Marketing Conclave of IIM Udaipur was hosted on 15th November, 2014 at the institute.

Samvaah is a student driven initiative that was conceived and organized by MarClan- the Marketing Club of IIMU. Samvaah, in sync with its name’s translation- “Marketplace” is an initiative to bring together marketing enthusiasts from academia, the local community and industry alike, to share insights and discuss the various developments in the field of marketing.

The umbrella theme for Samvaah 2014 was “Rethink: Changing Marketing Practices with Changing Times”.

IMG_2041

The run-up to the event saw numerous online and on-campus competitions being held, with teams from the best B-schools across the country competing in terms of creativity, talent and marketing potential.

The event kicked off with a digital media workshop by Mr. Amit Tripathi- the CEO of Ideate Labs. The workshop began with a very intriguing statement: ‘Welcome to the funeral of digital media…’ and then went on to discuss how being digital has gone beyond just media channels like Facebook and twitter, to become all pervasive in other walks of life as well.

Mr. Tripathi left the students with two important insights: that simplicity and finding common ground between the company and the consumer are the mantra to successful marketing.

IMG_2045

The Sales Workshop that followed had the speakers- Mr. Martand Shukla, ASM of Pepsico and Mr. Bharat Nagori, one of the largest distributors in Udaipur, emphasize that profitability and availability were the major requirements of  a good sales campaign, while reiterating the importance of considering sentiment and market  experience while designing a sales and distribution strategy.

The next session included the finals of Juxtapose-a brand extension competition which saw students from IIM Indore (Mumbai Campus), SPJIMR and two teams from IIM Udaipur, do their best to impress the judges with the innovativeness and clarity of their ideas, with team WarClan of IIM Udaipur eventually winning the first prize. The judges also shared very unique insights on proper segmenting and positioning of the product, with the audience.

IMG_4790

The post lunch session began with an address by Prof. Janat Shah-Director, IIM Udaipur. Prof. Shah laid emphasis on the three main focus areas of IIMU, namely research, transformation through the MBA program and integration with the local community, all of which were the driving factors behind the organization of Samvaah.

The event had two panel discussions whose sub themes and speakers were as follows:

Panel 1: Rethink Services Marketing- How is it different in today’s era?

Mr. Rathin Lahiri- CMO, Meru Cabs

Mr. Prashant Laxmeshwar- Head of Marketing Solutions, Global Markets Group-ICICI

Mr. Naveen Kukreja- IIMC Alumnus and CMO, Policy Bazaar

IMG_4796

Panel 2: Rethink New Product Development-How is it changing with times?

Mr. Anshu Bagai- MD, AMC Cookware

Mr. Abhishek Sinha- Co-founder and CEO, Eko India Financial Services Private Ltd.

IMG_4874

The event ended with a felicitation of the speakers and a vote of thanks. IIMU’s first marketing conclave was a resounding success with speakers and participants alike, appreciating the seamless organization of the entire event and the insights they gained through the discussions.

IIM Udaipur has always laid a strong emphasis on integrating with the local community and continuing this initiative, the conclave saw 65 participants from various institutes around Udaipur being part of the event. The first marketing conclave of IIM Udaipur indeed was a wonderful experience for all the participants and also helped the institute build a stronger relationship with both the industry and the community of Udaipur. For More Info follow us on-

Indian Institute of Management Udaipur celebrates its third anniversary!

It was 27th July 2011 when Indian Institute of Management, Udaipur joined the league of the premier business schools across the country. The foundation laid by its Director – Prof. Janat Shah remains firm as the institute completes its 3 years full of enthusiasm, aspiration and accomplishments. It is an important milestone in the institute’s journey of becoming a unique establishment in all the facets of management education.

10468544_333415136815734_4284305411737400926_n

The auspicious occasion of IIMU’s third anniversary was graced by the presence of the institute’s Director and was celebrated jointly by the students, faculties and staff members. The biggest asset of the institute, its students, organized a cake cutting ceremony in all high spirits and greeted everyone on the anniversary. The pride was visible among all the members of the IIM Udaipur Community as they described the event as – “three years of togetherness, three years of sharing & caring, three years of happiness, three years of trust and three years of transformation “ .

10486302_333415216815726_5103919093355332786_n

The event progressed with a motivational address from Prof. Janat Shah, who congratulated the complete IIMU Community comprising students, faculty and alumni for being an integral part of the journey. His reminiscence of the institute’s achievements from the past 3 years elevated the students’ beliefs. IRIS – The Photography Club of IIM Udaipur enthusiastically helped in covering the ceremony.

10574232_333415303482384_1571473964822581491_n

IIM Udaipur strives to become a globally accepted academic institution. The ideology prospers as the students and faculty members dedicate themselves to develop socially responsible and confident business leaders. A constant motivation and support of pursuing a path less travelled of entrepreneurship imbibed with a sense of social and economic value creation encourages students to grow multi-dimensionally. The all-inclusive growth value driven in the institute’s initiatives can be measured by the triumph of the recently concluded event, Inclusive India Forum 2014, which was graced by the presence of eminent corporate and social personalities across the nation. Progressing forward, the institute has lined up events such as Spandan 2014 – Second edition of its Annual HR Conclave and the institute’s flagship event The Leadership Summit 2014.

With three years of education, excellence, innovation, transformation and uniqueness, IIMU promises to grow abound with its leadership, values and uniqueness quotient and is on a fabulous journey towards becoming one of the top B-Schools of the world.

ColloquiuM! with Mr. Romi Mahajan of Microsoft

MarClanThe Marketing Club of IIM Udaipur organized the first Guest Speaker Session for this year of its continuing series, ColloquiuM!. The talk in this session was delivered by Mr. Romi Mahajan. Mr. Mahajan is a world renowned Marketing and Creative Thought Leader. His credentials include working as a Director of Sales and Strategy for Digital Marketing Platform Group at Microsoft and Founder-President of KKM Group et al. He was accompanied by Mr. Kshitij Jain of Advaiya Solutions Pvt. Ltd..

10464389_327187900771791_9215586400524158652_n

Mr. Mahajan spoke extensively on the topic “The Marketing Panorama – Reclaiming Marketing from ROI Zealtory“. Coined to what he called as “The ROMI TRAP”, he elaborated on how companies’ drive towards measuring and quantifying the return on marketing investment and advent of new mediums and platforms like digital and social media have been cannibalising the culture of Marketing. According to him the intuition and creativity which led to many successful and innovative marketing strategies/campaigns formulation have been compromised by the use of pseudo-science in modifying the techniques of Marketing.

The session was an interactive one and the students in attendance put in some really interesting aspects to the discussion throwing concepts backed up with examples from real world. The effects of advertisements in marketing communications as they were showcased in the traditional media in the television, their nostalgia factor and the social/digital media wave using that to encash the same effects simply took the discussions to stratum.

10356312_327187957438452_4543789710250058475_n

The various Clubs and Committees at IIMU keep on organizing such sessions round the year to aid students in picking up the nuances of management from the industry that the speakers represent in addition to the subjects’ knowledge gained in the academic curriculum pedagogy.