MarClan – The Marketing Club of IIM Udaipur organized an intra-institute branding competition, CreaZione 1.0 at IIMU campus. The competition was designed around the process of bidding, creating brand elements of a product and selling the product with a communication programme to the audience and the judges. The concept of the event aimed at testing the marketing and brand management skills of the participating students.
A total of 8 teams comprising of students from both the years of the PGP Programme participated in the competition. The competition had three rounds:
Round 1: Auctioning – The first round of the event was auction based. The participating teams were provided with a basket of twelve brands (mostly an existing company) and they needed to bid for buying the rights of creating a new brand mantra for the company.
Round 2: Idea Generation / Pitching – The teams then had to bid for the brands and buy the required rights. Then, they had to dive in and use their creative talent to come up with a new brand mantra for the brand.
Round 3: Product Release / Media Communication – The teams which proceeded for the final round had to face off in a media clash. They had to pitch in for the product release and face the media and defend their strategies.
Prof. Subhadip Roy – Faculty of Marketing Management and Brand Management at IIMU and Prof. Soorjith Karthikeyan – Faculty of HRM at IIMU served as the judges for the event. Team Crime Patrol was declared the winner of the event while Team Men at Work and Team Agarbatti stood at second and third position respectively. The prizes of the event were sponsored by Raymonds, Curry N Crunch Restaurant and Shreenath Ice Cream Parlour. IRIS – The Photography Club of IIM Udaipur helped in clicking the pictures of the event.