Samvaah: IIM Udaipur’s Marketing Conclave, 2014

Samvaah– The first edition of the annual Marketing Conclave of IIM Udaipur was hosted on 15th November, 2014 at the institute.

Samvaah is a student driven initiative that was conceived and organized by MarClan- the Marketing Club of IIMU. Samvaah, in sync with its name’s translation- “Marketplace” is an initiative to bring together marketing enthusiasts from academia, the local community and industry alike, to share insights and discuss the various developments in the field of marketing.

The umbrella theme for Samvaah 2014 was “Rethink: Changing Marketing Practices with Changing Times”.

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The run-up to the event saw numerous online and on-campus competitions being held, with teams from the best B-schools across the country competing in terms of creativity, talent and marketing potential.

The event kicked off with a digital media workshop by Mr. Amit Tripathi- the CEO of Ideate Labs. The workshop began with a very intriguing statement: ‘Welcome to the funeral of digital media…’ and then went on to discuss how being digital has gone beyond just media channels like Facebook and twitter, to become all pervasive in other walks of life as well.

Mr. Tripathi left the students with two important insights: that simplicity and finding common ground between the company and the consumer are the mantra to successful marketing.

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The Sales Workshop that followed had the speakers- Mr. Martand Shukla, ASM of Pepsico and Mr. Bharat Nagori, one of the largest distributors in Udaipur, emphasize that profitability and availability were the major requirements of  a good sales campaign, while reiterating the importance of considering sentiment and market  experience while designing a sales and distribution strategy.

The next session included the finals of Juxtapose-a brand extension competition which saw students from IIM Indore (Mumbai Campus), SPJIMR and two teams from IIM Udaipur, do their best to impress the judges with the innovativeness and clarity of their ideas, with team WarClan of IIM Udaipur eventually winning the first prize. The judges also shared very unique insights on proper segmenting and positioning of the product, with the audience.

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The post lunch session began with an address by Prof. Janat Shah-Director, IIM Udaipur. Prof. Shah laid emphasis on the three main focus areas of IIMU, namely research, transformation through the MBA program and integration with the local community, all of which were the driving factors behind the organization of Samvaah.

The event had two panel discussions whose sub themes and speakers were as follows:

Panel 1: Rethink Services Marketing- How is it different in today’s era?

Mr. Rathin Lahiri- CMO, Meru Cabs

Mr. Prashant Laxmeshwar- Head of Marketing Solutions, Global Markets Group-ICICI

Mr. Naveen Kukreja- IIMC Alumnus and CMO, Policy Bazaar

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Panel 2: Rethink New Product Development-How is it changing with times?

Mr. Anshu Bagai- MD, AMC Cookware

Mr. Abhishek Sinha- Co-founder and CEO, Eko India Financial Services Private Ltd.

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The event ended with a felicitation of the speakers and a vote of thanks. IIMU’s first marketing conclave was a resounding success with speakers and participants alike, appreciating the seamless organization of the entire event and the insights they gained through the discussions.

IIM Udaipur has always laid a strong emphasis on integrating with the local community and continuing this initiative, the conclave saw 65 participants from various institutes around Udaipur being part of the event. The first marketing conclave of IIM Udaipur indeed was a wonderful experience for all the participants and also helped the institute build a stronger relationship with both the industry and the community of Udaipur. For More Info follow us on-

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IIM Udaipur presents Samvaah 2014 – Annual Marketing Conclave!

Indian Institute of Management Udaipur is going to host the first edition of its Annual Marketing Conclave, “Samvaah 2014“, on 15th November 2014 in IIMU Campus.
Conceived and organized by MarClanThe Marketing Club of IIM Udaipur, Samvaah, in sync with its name translation – “Marketplace”, is a student driven initiative that aims to unite marketing enthusiasts from different B-Schools in a day long conclave. A precursor to the event has a series of on-line and on-campus competitions covering different verticals of Marketing. The competitions resonate to give different B-Schools participants a platform to showcase their talent, creativity and marketing potential and win exciting rewards.
One other key feature of the summit is to invite industry leaders from the corporate world to the IIMU campus and share their insights with students through engagement in diverse panel discussions, lectures and workshops.
MarClan strives to ensemble the marketing talent within the IIMU campus and different business schools for knowledge exchange and Samvaaha 2014 scheduled on 15th November 2014 in IIM Udaipur is largely centered on our umbrella theme, Rethink.
Gear up for this space and keep checking our communications at the channels mentioned below for more information regarding competitions and discussions.

CreaZione 1.0 Branding Competition at IIM Udaipur!

MarClanThe Marketing Club of IIM Udaipur organized an intra-institute branding competition, CreaZione 1.0 at IIMU campus. The competition was designed around the process of bidding, creating brand elements of a product and selling the product with a communication programme to the audience and the judges. The concept of the event aimed at testing the marketing and brand management skills of the participating students.

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A total of 8 teams comprising of students from both the years of the PGP Programme participated in the competition. The competition had three rounds:

Round 1: Auctioning – The first round of the event was auction based. The participating teams were provided with a basket of twelve brands (mostly an existing company) and they needed to bid for buying the rights of creating a new brand mantra for the company.

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Round 2: Idea Generation / Pitching – The teams then had to bid for the brands and buy the required rights. Then, they had to dive in and use their creative talent to come up with a new brand mantra for the brand.

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Round 3: Product Release / Media Communication – The teams which proceeded for the final round had to face off in a media clash. They had to pitch in for the product release and face the media and defend their strategies.

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Prof. Subhadip RoyFaculty of Marketing Management and Brand Management at IIMU and Prof. Soorjith KarthikeyanFaculty of HRM at IIMU served as the judges for the event. Team Crime Patrol was declared the winner of the event while Team Men at Work and Team Agarbatti stood at second and third position respectively. The prizes of the event were sponsored by Raymonds, Curry N Crunch Restaurant and Shreenath Ice Cream Parlour. IRISThe Photography Club of IIM Udaipur helped in clicking the pictures of the event.

ColloquiuM! with Mr. Romi Mahajan of Microsoft

MarClanThe Marketing Club of IIM Udaipur organized the first Guest Speaker Session for this year of its continuing series, ColloquiuM!. The talk in this session was delivered by Mr. Romi Mahajan. Mr. Mahajan is a world renowned Marketing and Creative Thought Leader. His credentials include working as a Director of Sales and Strategy for Digital Marketing Platform Group at Microsoft and Founder-President of KKM Group et al. He was accompanied by Mr. Kshitij Jain of Advaiya Solutions Pvt. Ltd..

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Mr. Mahajan spoke extensively on the topic “The Marketing Panorama – Reclaiming Marketing from ROI Zealtory“. Coined to what he called as “The ROMI TRAP”, he elaborated on how companies’ drive towards measuring and quantifying the return on marketing investment and advent of new mediums and platforms like digital and social media have been cannibalising the culture of Marketing. According to him the intuition and creativity which led to many successful and innovative marketing strategies/campaigns formulation have been compromised by the use of pseudo-science in modifying the techniques of Marketing.

The session was an interactive one and the students in attendance put in some really interesting aspects to the discussion throwing concepts backed up with examples from real world. The effects of advertisements in marketing communications as they were showcased in the traditional media in the television, their nostalgia factor and the social/digital media wave using that to encash the same effects simply took the discussions to stratum.

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The various Clubs and Committees at IIMU keep on organizing such sessions round the year to aid students in picking up the nuances of management from the industry that the speakers represent in addition to the subjects’ knowledge gained in the academic curriculum pedagogy.

Things which differentiate IIM Udaipur – Values!

Treading the path of management career empowers one with a responsibility to create social and economic values for the society. A large part of the managers’ careers involves real time complex decision making in testing and demanding situations and the decisions affect organizations, citizens, communities and the environment.

The pedagogy at IIMU is designed keeping the ideaor in mind to develop sensitized and responsible managers instilled with values which will help them in every stage of their lives. Convened by the visionary leader, Prof. Janat ShahDirector, IIM Udaipur, who is known for his humbleness and modesty in the academic & corporate world and the Board of Governors, the initiatives operational at IIMU foster values in all the actions and commitments of students, faculty and staff. The programmes are specially designed to hone the values of integrity, honesty, respect, ownership, trust and excellence in all the deeds of student managers. The institute administration working round the clock in running the activities of the institute surpass excellence and exemplify a culture of always being approachable, dedicated and helping. The faculty and students work in teams in a multi-cultural and academically diverse setting to develop authorship, respect, understanding, reliability and appreciation of the values of team work.

Provision of Global and Rural Immersion programmes coupled with socially oriented courses like Business Ethics in the curriculum help in the all-round development of students. IIM Udaipur is the only institute in India to have a Code of Conduct and Constitution in place within just two years of its foundation. Each and every word in the constitution has been debated in open house sessions between the students and the administration to ensure there is upright integrity in academic and non-academic pursuits of the students. A Council of Student Affairs is elected by the students, which works towards protecting the rights and duties of the students and to ensure there is openness and fairness in the access of growth opportunities and learning resources of the institute by all.

The institute has adopted practices and standards like IPRS audited placement reports, sharing of institute events’ reports with the community and timely communication of admission process which reflect transparency and accountability. The events of the institute are organized and implemented by the students and the student clubs and committees are given full autonomy to design and control their governance. A number of activities are designed in collaboration with external agencies and organizations like NGOs and government bodies wherein the students strive towards learning social responsibility, inclusiveness and the potential of collective growth.

The endeavor of the institute and its affairs remain a testimony to the sincerity, leadership, uniqueness, creativity, mutual prosperity, equality, sustainability and decorum in communication aligned with the student activities to help them stand out at the helm of their careers and achieve their goals of success with élan in the competitive business world.

Life @ IIMU

Nestled amongst the lush, verdant hills of the Aravallis in Rajasthan, the Indian Institute of Management, Udaipur currently located in the campus of the Mohan Lal Sukhadia University possesses the perfect setting and environment for a business school.

Academic rigour has always been a part and parcel of the life of an IIM student and the experience at IIM Udaipur so far, lives up to the same. With business cases to be prepared on an almost daily basis, the study sessions with fellow group mates and the umpteen reports and presentations that have to be made and delivered before deadlines (which more often than not are at unearthly hours, so far spent either watching movies, surfing the net or partying hard) life can get stressful and sleep, a bygone luxury. And just when you’ve had a really heavy lunch topped off with some chilled lassi, does a mail pop into your inbox. Now, outside professional life, mails are usually responded to with a bored glance or a casual laugh. An IIM student learns to expect more. Mails from the PGP office between 12.30PM and 3.30PM are…the most dreaded on campus. Statistics for Management toppers have for decades struggled with their regression, correlation and heuristic analyses to comprehend the relationship between full stomachs and afternoon mails from the PGP office. Surprise quizzes, considered by many as an initiative by the Lucifer himself, serve to knock you off your dreamy siestas and full tummies to those notes that you had, in all probability, hastily scribbled over the last couple of sessions in class. However, the burden of all these activities can be alleviated by merely stepping out onto the hostel terraces for some casual banter with your “ever-ready” group mates whilst taking in the fresh mountain air that most of us have for so long missed, before resuming preparations.

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Udaipur, also called the ‘Venice of the East’ is also called the City of Lakes. Hills, lakes, gardens and palaces, the city is not short on options to recharge the soul and the mind, a welcome relief from the daily grind. The Chief Conservator of Forests in Udaipur organizes regular treks for the students, which apart from being an experience in itself, helps build bonds that could very well last a lifetime. For the foodie, the alleys of the Old Udaipur town are a godsend. Rajasthani delicacies, Mumbai vadapavs and even Keralite non-vegetarian cuisine, the city’s got enough to keep you satiated. Fast food outlets of the likes of KFC, Pizza Hut are in a close proximity to the campus and make for a welcome reprieve at the weekends.

For those who want to work on their extra-curricular activities, IIM Udaipur’s clubs and committees (currently numbering to around 20) provide ample opportunities. The Media & Industry Interaction Cell organizes the Leadership Summit, which is the flagship event of the campus. The Literary club is not just restricted to organizing quizzes. Over the last year, it has organized the Udaipur Leap Day Lit Fest where authors of the likes of Rashmi Bansal and Ashwin Sanghvi visited the campus and interacted with the students. The club also conducted the Udaipur Amazing Race which was basically a treasure hunt across the city of Udaipur, organized along the lines of the popular TV show. The football and crickets enthusiasts among the batch have a Cricket and Football League system in place, complete with an IPL-style auctioning system to add a little extra spice. There are also regular JAM sessions and film screenings that allow the entire batch to let its hair down and have fun as a group. The institute also has a music room, where the musicians of the batch can let loose post the sessions in class.

As in every Management School, due importance is given to those clubs that promote the business of Business itself at IIM Udaipur. Finomina – The Finance Club of IIM Udaipur holds sessions and competitions with the batch to illustrate and discuss various aspects of finance. The Entrepreneurship Cell – Saksham holds guest lectures with the batch, where students get to interact with budding entrepreneurs. Prayatna – The Social Responsibility club has taken up a variety of initiatives to promote a spirit of social responsibility among the students. The Cultural Committee organizes various cultural events in the campus to highlight the diversity of the batch. The recent Food Fest conducted in association with the Mess Committee is just an example of the same.

As with any other college, the real flavour of IIM Udaipur is best experienced in its hostels. Time inside the hostels doesn’t run according to the Indian Standard Time though, at any point in the day the mean number of people sleeping and those wide awake are roughly the same. The latter are either working furiously to complete some assignment or trying to derive some inspiration for doing so off of Facebook!

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Come 8:30 AM and its quite common to see mouths frantically trying to gobble down the breakfast before entering the lecture hall – hopefully before the professor. The afternoons and evenings that are privileged enough to not be spent in class are utilized for impromptu siestas, volleyball matches or Counter Strike battles. More often than not, it’s all three combined.

The nights can be rather subdued before a quiz or some similar tragedy scheduled for the next day, however one thing that manages to bring people together even in times of such hardship is the call for “Maaro Maaro Maaro Maaro” that accompanies every poor soul’s birthday celebrations. The crowd congregates, beats the person black and blue, eats all the cake, (occasionally remembers to wish said person) and then go back to their respective studies. The quizzes still lie in waiting, and they are not going to study for themselves!