Luminaries grace IIM Udaipur on The Udaipur LeapDay LitFest

IIM Udaipur under the banner of Potpourri – The literary and debating club successfully hosted The Udaipur Leap-day LitFest 2016 (ULLF), IIMU’s annual literature festival at the institute. This is the fourth such edition of the event, held on 28th of February, 2016.

ULLF is an event which aims at promoting love for reading and writing amongst IIMU students and the Udaipur Community. Started in 2013, ULLF is an annual event that aims to bring together connoisseurs of literature and arts to share their views, and provide an opportunity to students and residents of Udaipur to interact with eminent personalities. This annual event is organized on every February 28, with a special two-day festival during leap years.

The event aimed at celebrating the charming order that takes shape in the turbulent journey of an artist. Apart from prominent authors, this year’s festival featured artists, directors, poets, dancers and journalists who shared their perspectives the many facets of art as a way of expressing the unspoken.

The event began with the director of the institute, Prof. Janat Shah, inviting the speakers for the lamp lighting ceremony followed by a brief video about Udaipur. The first speaker to grace the stage was world renowned Bharatnatyam and Yoga virtuoso Mr. Navtej Johar. Mr. Johar gave an illuminating speech on the perception of classical dance in modern times and how the intertwining of various ideologies has helped redefine modern Yoga. He spoke on concepts of Sankhya and gave strong arguments to dispel the whim that concepts such as materialism, rationalism etc. are alien to Indians. He was critical of the present scenario of dance and described it as show and tell and hence in a shambolic state. His insights regarding the significance of our religious scriptures to help shape the dance of today was certainly an eye opener and a significant learning for the audience.

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Udaipur Leapday Litfest 2016

The next speaker to grace the dais was eminent director Bejoy Nambiar, famous for critical and commercial successes such as Wazir and Shaitaan. His was a freewheeling speech regarding the changing cinema landscape of the country and how movies based on biopics etc. are receiving recognition. He gave a detailed account of his journey through theatre and to mainstream cinema. A very heart-warming moment was when he acknowledged the role of his mother, who was present in the audience, as his inspiration and pillar of support throughout his journey. His speech was interspersed with various clips from celebrated movies from around the world based on which he provided insights into the psyche of directors during those clips. He also conveyed an extremely important message by requesting the audience to support content driven cinema to develop a culture of similar movies in the industry.

Prominent journalist, Mr. Hridayesh Joshi was the next speaker and his account of the several problems plaguing people in conflict areas of the country such as North East, Bastar etc. made the audience hang onto every word of his speech and was certainly an eye opener for everyone. He stressed on the importance of the role of the media and was a strong exponent of how reporters should target news related to important issues. He delivered a profound message for the students present that conflict management is an important area of study for today’s business managers and that each of us had a duty to be aware of such events.

Ms. Margie Sastry, one of the authors of the famous Amar Chitra Katha and Tinkle series, explained the rationale behind Amar Chitra Katha and how it proved to be a significant medium for educating Indian children regarding Indian mythology. She not only explained how mythology like Mahabharata and historical figures like Nehru make for excellent comic props but also spoke regarding the general misconception surrounding comics. She also spoke about her illustrations of people from all walks of life, starting from scientists of the early 1900s to Kalpana Chawla.

Ms Shefali Bhushan is a painter, director and writer who made her directorial debut with the musical Jugni. She has also worked relentlessly to promote folk music in India in association with the website Beats of India. She spoke about how it is difficult to find folk musicians in this day and age when everything is capital intensive. The same went for budding directors who wanted to make a movie with an alternative idea with lesser known actors. She spoke of the principles of the film industry where a movie starring a famous actor would be funded much more easily. Ms. Bhushan also showed the audience scenes from her movie which really instilled a sense of intrigue in them. The movie presents an alternative idea of a mother-son relationship which shows a sense of competition between them.

The final speaker of the day was Divya Prakash Dubey who is an eminent Hindi author and has written screenplays for various short movies. Mr. Dubey is a young Indian author who has to his credit the books “Terms and Conditions apply” and “Masala Chay”. He harbours a passion for both Hindi and English Literature and writes poems, stories to go on air, and also screenplays for short films. He spoke about his life and how different instances in his life led him to eventually pursue his passion of writing. Mr. Dubey’s chat ended with a candid discussion on reasons why Hindi literature has still not gained popularity in India.

The event ended with the vote of thanks to the guests and audiences. Udaipur’s LeapDay LitFest was a grand success and was applauded by the speakers and audience alike with everyone in attendance eagerly looking forward to the next edition.

Let’s Prarambh – The Start up challenge

Saksham – The Entrepreneurship Cell of IIM Udaipur in association with TIE Udaipur, Quikr andMediguest organised the third edition of ‘Prarambh – The 32 Hour Startup Challenge’ from 19th to 21st of February 2016 in IIM Udaipur campus. The event saw participation from 67 students and working professionals, who were shortlisted from a pool of close to 180 applicants hailing from different parts of the country. This event is in line with Saksham’s vision of igniting a spark within the student and startup community to take up innovative ideas and bring them to fruition.

Prarambh follows a format in which a few participants pitch their ideas, from which a select few are chosen through a voting process; the winning idea pitchers ask other participants to join their teams and then start the 32 hour long marathon which spans over a period of two days at the end of which the teams are required to have brainstormed and developed a Minimum Viable Product which could be an app, a working device or just a model having enough data to explain the functioning of the pitched product.

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Prarambh at IIM Udaipur

The participants were mentored by some eminent personalities from the start up world like Mr. Anup Jalan – Entrepreneur, Strategic Advisor, Start-up Mentor,Mr. Sumit Mehrra – CEO at the Green Umbrella Investment Advisory Pvt. Ltd., Mr. Rajan Tawate – Startup Tech/Agile Mentor, Mr. Rajiv Mukherjee – CEO at Incubate-Hub, Mr. Ravi Devulapally – CEO of Edvanta Solutions, Mr. Annkur P Agarwal – Co-founder, Clerk-2-CEO Pricebaba and Mr. Gaurav Mantri – Founder & Head of Technology at Cynapta. The mentors guided the competing teams with their expertise in technology and business. They also used their vast experience in the industry to help the teams to foresee any future challenges and hurdles that would arise when the prototypes would be launched in the markets.

The event was judged by another set of distinguished personalities who have had a diverse experience in the corporate world like Mr. Rajesh Sharma – Director BCCL & National Head of Spring Board Ventures, Mr. Tarun Agrawal – Manager-Portfolio Operations & Investments in Startup Oasis (Initiative of CIIE & RIICO) and Mr. Arun Singhal – Owner of Enrichmentors.

The event turned out to be a fruitful opportunity for both the participants and the judges & mentors to learn from and network with people with similar interests and visions.

 

Solaris – A grand success

The inaugural management fest of IIM Udaipur, Solaris, was a two day extravaganza held on the 7th and 8th of November. The fest was entirely conceptualized and executed by the student body and earmarked the exponential growth the college has seen since its inception. The fest encompassed a wide array of activities from summits, workshops to umpteen competitions. The summits and workshops covered all domains of management and were graced by industry veterans and provided huge impetus for learning. The competitions too provided an interesting mix ranging from testing participants on core domains such as finance, marketing to a short film making competition and the high competence level helped bring out the best in the students.

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The first day started with an address from the director of IIM Udaipur, Prof. Janat Shah. He outlined the key focus areas of the institute’s growth and how the concept of Solaris was directly in sync with the college’s focus on holistic growth. He emphasized on research, transformation and contributing to society as the key pillars of growth of the institute. Prof. Shah’s address was followed by an enriching talk from industry behemoth and keynote speaker, Mr. Subir Gokarn( recently appointed executive director of the IMF). He helped provide a comprehensive view of India’s growth potential and the means to eradicate the present frailities to exploit this potential.

The keynote address was followed by the first summit, The Leadership Summit. This is the flagship event of the Media and Industry Interaction Cell of the institute and as in the preceding three editions, this time too, the summit had industry veterans such as Mr. Unnikrishnan(CEO, Thermax), Mr. Sandeep Budhiraja( Country Head, MMR Research Worldwide),Mr. Ajay Gupta( COO, Decimal Point Analytics) and Mr. Manish Rastogi( Head, Metro Cash and Carry) attending. Their speeches helped provide detailed perspectives on specific industries and the macroeconomic situation. They helped provide unique interplays on the central theme “Evolve” by helping elucidate as to how companies consistently break through existing norms and bring about innovation in all spheres to cope with the present times.

Samvaah , the marketing conclave organized by the marketing club Marclan, was the other summit held on the first day. The theme for the event was “The Future of Marketing”  and had a keen focus on the advent of new marketing techniques in view of the tried and tested concepts becoming obsolete in the present scenario. The conclave had industry marketing wizards such as Mr. Ramamoorthi (Managing partner at Ogilvy and Mather), Mr. Abhishek Joshi (Director- Digital Marketing and Customer Acquisition at Redbus), Mr. Atindriya Bose (Country Head of Sony entertainment) and Ms. Gayatri Ojha (Brand Communications & Insights Head – M-Pesa at Vodafone India).They emphasized on the dynamic nature of the marketing field and the practices needed to remain abreast with this dynamism. The speeches covered a wide array of topics such as digital marketing, new age advertising and also marketing techniques to popularize novel initiatives such as M-Pesa.

The second day commenced with Arth-Samvaad, the Finance Summit which was organized by Finomina, the finance committee of the college. The presence of industry stalwarts such as The Chief Economist at YES BANK– Dr. Shubhada Rao, Associate Director at NVS Brokerage- Mr. Kamlesh Mehta and Executive Director of IDBI Bank Ltd.– Mr. N.S. Venkatesh helped provide the ideal platform for future financial managers to interact with them and help understand the intricacies of the financial world. The panel discussion was on the topic “Currency Chaos: Where will it lead to?” where the industry experts helped decipher the intricacies and position of the Indian Rupee along with the market swings brought in by the Chinese Renminbi. The panel discussion was followed by Mr. Deepak Mohanty(Executive Director of the RBI) addressing the audience on the objectives of the central bank and how the RBI has coped with global financial pressures in the past. Mr. Mohanty helped enrich the audience regarding the key financial indicators and how performance on these indicators is a sign of growth. The summit concluded with the dignitaries unveiling the finance magazine-Arthaarth and hence concluding another successful edition of the summit.

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The final summit of the fest was Technovate, the IT-Entreprenuership Summit which focused on the booming world of startups and how technology was the key enabler for this boom. The industry leaders in attendance were Mr. Manoj Sharma the Chief Technical Officer of Quikr, Mr. Vishal Verma the Operations and Logistics Manager of Uber, Mr. Anil Joshi of Unicorn India Ventures, Ms. Aditee Rele, the Lead in Technical Evangelism at Microsoft, Mr. Piyush Poddar, the Director of Professional Services at Axelerant and Ms. Lalitha Yanamandra, the General Manager of Enterprise Services & Delivery at MartJack and they spoke on the topic “Evolution of entrepreneurs in IT”. The summit was an extremely engaging medium as the panel discussions helped shed light on various facets associated with startups i.e. investment , target market, evolving technology etc. Mr. Anil Joshi, founder of early stage investment provider, Unicorn India Ventures, too provided inputs on the investment cycle. The summit helped educate budding entreprenuers of the essential parameters to start a successful enterprise and was a huge success.

The various competitions and workshops were held across the two days and provided ample opportunities for learning and testing one’s competencies. The various competitions included events that tested core concepts such as Vitt-Sangram, the finance case study competition and marketing events such as Juxtapose, the ad-making event to events such as the short film making competition which was judged by eminent director Mr. Vibhu Puri. The competition was extremely intense as a number of teams were from other top B-schools such as IIM Ahmedabad, Symbiosis, IIM Amritsar etc. The students of IIMU too gave their best and bagged laurels in several events. A number of workshops were held too such as the Dabbawala workshop, the Consultimg workshop etc which were attended in great numbers as students had the chance for close interaction with industry veterans. The Dabbawala workshop in particular was a huge hit as Mr. Vijay Aggarwal provided an in depth study of the world famous supply chain system of the Dabbawalas.

The two day inaugural fest was thus organized on a very grand scale even though the college is in its nascent stage. The various summits and workshops proved to be ideal grounds for learning and understanding of the various facets of the corporate world. The competitions tested competencies to the hilt and hence proved to be ideal for the best minds of the country. The smooth conduction of the event in itself provided umpteen challenges but the coordinated efforts of the student body and everyone associated with the institute helped the IIM Udaipur fraternity pull it off. Hence, Solaris was a huge success and it certainly set the benchmark for other top B-schools to emulate.

Staying Ahead Of The Curve

The Chartered Financial Analyst (CFA) credential has become the most respected and recognized investment designation in the world; The CFA Program curriculum covers concepts and skills that could be used at any stage of a person’s career, connecting academic theory with current practice and ethical and professional standards to provide a strong foundation of advanced investment analysis and real-world portfolio management skills. Employers know the CFA Program provides the skills needed in today’s global, dynamic marketplace and that earning the CFA charter demonstrates the commitment to excellence required of today’s investment professionals.

IIM Udaipur believes that training people in academics should be as much relevant to the real world as it can be. Even with a hectic curriculum that is part of MBA program at IIMU, 1 student has completed level 3 of the certification. The students believe in staying ahead of the curve – the number of students pursuing these certifications is proof to the fact.

Following are the students who have taken up the CFA certification

  1. Prateek Goyal – Cleared level 3 ( PGP 2014 – 16)
  2. Siddharth Katha – Cleared level 2 ( PGP 2014 – 16)
  3. Ananya Srivastava – Cleared Level 1 ( PGP 2014 – 16)
  4. Anchal Gupta – Cleared Level 1 ( PGP 2014 – 16)
  5. Hitarth Mehta – Cleared Level 1 ( PGP 2014 – 16)
  6. Nikhil Bhardwaj – Cleared Level 1 ( PGP 2014 – 16)
  7. Poorvi Parswal – Cleared Level 1 ( PGP 2014 – 16)
  8. Vipul Bindal – Cleared Level 1 ( PGP 2014 – 16)

There are a couple of PGP1 students as well who have shown exemplary proactive-ness in staying up-to-date with the industry requirements.

  1. Anurag Gupta – Cleared Level 2( PGP 2015 – 17)
  2. Siddharth Bhargav – Cleared Level 1 ( PGP 2015 – 17)

The institute considers excellence to be a way of life rather than something to strive for. Competitive spirit and nurturing future business leaders through such certifications is encouraged at the institute.

Dhandha- Chase your Dream !!

Entrepreneurship as such is a dream. Even one who has no skills and no wit, dreams of it. Yet, the feeling is one that escapes many. To be able to run a brand new business, especially one that you have envisioned and developed isn’t something everyone gets a chance to do. However everyone should give it at least one shot.

IIM Udaipur since its inception has given special incentives and support to those who wish to venture on their own and create businesses. Keeping up with the tradition, Saksham- The E-Cell of IIM Udaipur created the concept of Dhandha. The event was conducted on 11/07/2015.

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Dhandha was a fun filled event created with the intention of promoting entrepreneurship on campus. Its main ploy was to let people chase dreams or small scale ideas that could be scaled up later in an advent of getting the feel of what running a business venture feels like. 50 students participated and were fragmented into six teams. Each was then given Rs.400 and a few hours to do what they wanted to. Where some made and sold fruit ice creams, others went to the extent of ironing clothes. Some even decided to trade in consumables and in the spirit of the game it was allowed.

The teams were then judged on the basis of not only the profit made but also the scalability of the idea, innovation and the sustainability of the model. It was pleasant to know that nearly all, even those who had just barely done the logistics had an idea of how to scale up and what would be required to do so. The event also brought the members of the teams closer to each other and in all was a success. Finally the team that won was “Dhandhaneurs”.

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The main reasons the judges chose them were their innovation and relevance to the concept and the situation, rather the context. Second the marketing gimmicks as well as the ‘on the spot’ learnings displayed from customer feedbacks were also taken into picture by them. These qualities, the judges found were crucial to running a business. Apart from this the ‘Most Creative award’ was given to ‘The Lalas’.

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All in all, the participants enjoyed a lot during the event and got a glimpse of the criticalities involved in running even a small business. We admire the enthusiasm of all PGP1’s and hope the spirit of entrepreneurship keeps growing.

 

Business Standard B-Scool Quiz

For over 40 years, Business Standard has ensured that students are up-to-date with all the news and insights that one needs. Backed by India`s most respected editorial team, it is the business daily of choice for leaders and managers. Needless to say, insightful opinions, incisive analysis and in-depth coverage delivered credibly and in an unbiased manner has been its forte. Business Standard, India’s premier business daily has been at the forefront of recognizing excellence in corporate India over the past decade and more. They have also been recognizing excellence among tomorrow’s managers by instituting the Business Standard B-school Quiz.

Recently, Business Standard conducted the B-school Quiz competition for the students of IIMU. The first round of the quiz competition was conducted on 23rd July in the classrooms of the institute itself. A total of 60 students participated in the Quiz. This round was supervised by two representatives of Business Standard and organized by the Media and Industry Interaction Cell of IIMU. The first round had multiple choice questions from a variety of domains covering topics such as:

A. Mergers/acquisitions

B. Investment

C .About CEO’s

D. New launches

E. Brand Awareness

F. Current happenings

After evaluation of all the candidates papers the top three scorers were given medals and certificates. The winner of the quiz was Anand Desai, a PGP2 student. The 1st runner-up was Vimal Prakash, again a PGP2 student. And finally, the 2nd runner-up was Anirudh Kumar, a PGP1 student.

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Going ahead, Round 2 will be a regional round where winners from the previous round (2 participants per college) will be invited to participate in the competition and if they win,they will qualify for national round. This round will be managed by a prominent Quiz Master.

Spandan 2015 – 3rd HR Conclave of IIM Udaipur

Indian Institute of Management, Udaipur will be hosting the third edition of its annual HR Conclave: Spandan 2015 on 20th June, 2015. It is being organized by the HR club of the institute – dHRuva. The conclave aims to be a platform for global HR leaders to share their expertise and experiences in the ever-changing fields.

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The umbrella theme of the conclave, Connect will focus on deliberating the ever evolving roles and responsibilities of the HR function and discuss how connecting it with the mainstream functions is the need of the hour for successful and strategic functioning of the organizations.

As part of the event, there would be two panels. The first panel would have a discussion on ‘How to connect creativity with profession’ and the role of HR in fostering innovation in organizations. The second panel discussion would be on connecting to mainstream and the role of HR as a strategic partner in businesses.

As a part of the first panel, the esteemed guest who would be joining us are:

  • Mr. Santosh Bhave : Senior VP – HR, IR, Bharat Forge
  • Mr. Harjeet Khanduja: Vice President, Human Resources, Reliance Jio

As a part of the second panel, the esteemed guest who would be joining us are:

  • Mr. Ashish Tanwar: University Relations Manager,Dell India
  • Ms. Kavita Kurup: Head – Learning & Organizational Development, Axis Bank
  • Mr. Ashutosh Tipnis: Head – HR (West and South), Hindustan Times
  • Ms. Meenaa Sharma, Chief Human Resource Officer, Reliance Money

The event will start at 2:00 p.m. in the afternoon and will end at 6:05 p.m.

Foundation Stone Laying Ceremony of IIM Udaipur

The much awaited foundation stone laying ceremony of IIM Udaipur was held on 13th February, 2015 at the site of the institute’s upcoming campus at Balicha, Udaipur.

The Balicha campus, which is spread over an expanse of 253 acres, is set to be the largest IIM campus in the country. The campus will have state of the art facilities in terms of both academics and extra-curricular activities, to facilitate holistic development of its students. In accordance with IIM Udaipur’s constant endeavor to be environment-friendly, particular emphasis is being laid on ensuring that the new campus is a green campus, with over fifty percent of space being reserved for parks. The new campus will also house twenty-seven water bodies of different sizes.

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With the vision of setting new standards for sustainable and energy efficient academic institutions, construction of the new campus was initiated on barren land of 300 acres which was devoid of vegetation. With the help of xeriscaping and added area research, a green belt is being created which will be an inspiration for the native arid zone. Traditional water harvesting systems are being employed, to create a self-sustainable campus in terms of water demand, which will help neighbouring villages and surrounding zones to achieve water efficiency. In terms of green technology, the highlight of the new campus is that it will be a net zero-waste campus where all waste will be treated as a resource.

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The ceremony began with the unveiling of the foundation stone by the Chief Guest, Smt. Smriti Zubin Irani – Union Minister of Human Resource Development, Government of India. The event also had Smt. Vasundhara Raje – Chief Minister of Rajasthan as the Guest of Honour.

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Post the unveiling of the foundation stone, the lighting of the lamp was done by Smt. Smriti Irani and Smt. Vasundhara Raje. The welcome address was then given by Shri. C. K. Birla, Chairman – Board of Governors, IIM Udaipur. Mr. Birla spoke about the role of management institutes as a bridge between academia and industry. He also mentioned that the vision of IIM Udaipur is being committed to research and generation of new knowledge in the field of management. IIM Udaipur would be achieving this, through its mission to inculcate values that will guide the journey of its students as leaders. Mr. Birla also discussed at length about IIM Udaipur’s emphasis on development of the region and on constantly striving to be a world class institute.

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Smt. Vasundhara Raje heralded the laying of IIM Udaipur’s foundation stone, as a very prestigious event for the region. She emphasized on the need for IIM Udaipur to become a Centre of Excellence for Rajasthan.

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Smt. Smriti Irani then addressed the audience and mentioned the laying of the foundation stone as an initiative to give substance to the dreams of many aspiring students. Ms. Irani also discussed about initiatives that should be taken up at IIM Udaipur, namely world class water management research that would benefit the entire state of Rajasthan, adoption of five surrounding villages by the institute to help improve their standard of living, use of agro-based industry skill development technologies from India and abroad at the institute, and development of a centre for tourism and hospitality on the campus.

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Prof. Janat Shah, Director – IIM Udaipur then expressed his gratitude to all individuals, organizations and especially the Centre and State of Rajasthan, for their unwavering commitment and support. Some of the other dignitaries who attended the ceremony were Shri Arjun Lal Meena – MP (Lok Sabha), Shri Phool Singh Meena, MLA – Udaipur Rural, Shri Kewal Nohria, Member – Board of Governors, IIM Udaipur, Shri Shailendra Kumar, Director (Management) – MHRD, Govt. of India, Shri Ashwini Bhagat, Secretary – Higher Education, Govt. of Rajasthan, Prof. I.V. Trivedi, Vice Chancellor – Mohan Lal Sukhadia University, Shri Bhawani Singh Detha – Tribal Commissioner and Shri. Rajendra Pawar, Chariman – NIIT & Member – Board of Governors, IIM Udaipur.

The ceremony came to an end with the playing of the National Anthem. With the laying of the foundation stone, work on the new campus has begun in full swing. Future batches of IIM Udaipur can look forward to moving to a campus with world class amenities that is known for the competitive students it produces, as also for its constant efforts to build a sustainable campus that works with the local community to create an ecology that is beneficial to both the institute and the region.

IIM Udaipur’s Supply Chain Summit 2015

SKEIN, the Supply Chain and Operations Club of IIM Udaipur in association with State Bank of India is pleased to present the second edition of “The IIM Udaipur Supply Chain Summit“. The annual event is a platform where global leaders can share their opinions and views on supply chain through engagement in panel discussions and thus provide valuable insights to the students. This edition of the summit is scheduled at 2:00 pm on 14th February, 2015

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Living by the spirit of IIM Udaipur to be a forerunner in developing management leaders, the theme for Supply Chain Summit 2015 is:

From Apple to apple – Supply Chain Transformation

The panel discussion topics for the event are as follows:

Panel discussion 1: Make in India – How Supply Chain can help achieve the Dream

Panel discussion 2: E-Commerce in India – Competitive Advantage through Innovations in Supply Chain

Our esteemed guests for the event are:

  • Ajay Jhalani, Head Supply Chain-CHEP India Pvt. Ltd.
  • Vinal Kabra, Global Supply Manager – Apple Inc, USA
  • Chandramohan Gupta, Director Supply Chain- Coca Cola – India and SW Asia
  • Shyamal Chatterjee, Head India Operations – Tupperware
  • Hrishikesh Pore, Head Supply Chain – Tesco Hindustan Wholesaling Pvt. Ltd.
  • Navneet Rai, Co-founder – Tolexo
  • Jayant Mahto, Vice President Operations – Firstcry.com

The event is well supported by other sponsors as listed below:

Gati KWE – Associate Sponsor Zuccini- Food Partner Valley View- Hospitality Partner Udaipur Blog– Media Partner Chaudhary Offset Pvt. Ltd.- Printing Partner

Check out more details at-

Website: http://iimu.ac.in/campus/clubs-aamp-committees/supply-chain-management.html

FB page: https://www.facebook.com/SKEIN.SCM.IIMU

Mail: skein@iimu.ac.in

Samvaah: IIM Udaipur’s Marketing Conclave, 2014

Samvaah– The first edition of the annual Marketing Conclave of IIM Udaipur was hosted on 15th November, 2014 at the institute.

Samvaah is a student driven initiative that was conceived and organized by MarClan- the Marketing Club of IIMU. Samvaah, in sync with its name’s translation- “Marketplace” is an initiative to bring together marketing enthusiasts from academia, the local community and industry alike, to share insights and discuss the various developments in the field of marketing.

The umbrella theme for Samvaah 2014 was “Rethink: Changing Marketing Practices with Changing Times”.

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The run-up to the event saw numerous online and on-campus competitions being held, with teams from the best B-schools across the country competing in terms of creativity, talent and marketing potential.

The event kicked off with a digital media workshop by Mr. Amit Tripathi- the CEO of Ideate Labs. The workshop began with a very intriguing statement: ‘Welcome to the funeral of digital media…’ and then went on to discuss how being digital has gone beyond just media channels like Facebook and twitter, to become all pervasive in other walks of life as well.

Mr. Tripathi left the students with two important insights: that simplicity and finding common ground between the company and the consumer are the mantra to successful marketing.

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The Sales Workshop that followed had the speakers- Mr. Martand Shukla, ASM of Pepsico and Mr. Bharat Nagori, one of the largest distributors in Udaipur, emphasize that profitability and availability were the major requirements of  a good sales campaign, while reiterating the importance of considering sentiment and market  experience while designing a sales and distribution strategy.

The next session included the finals of Juxtapose-a brand extension competition which saw students from IIM Indore (Mumbai Campus), SPJIMR and two teams from IIM Udaipur, do their best to impress the judges with the innovativeness and clarity of their ideas, with team WarClan of IIM Udaipur eventually winning the first prize. The judges also shared very unique insights on proper segmenting and positioning of the product, with the audience.

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The post lunch session began with an address by Prof. Janat Shah-Director, IIM Udaipur. Prof. Shah laid emphasis on the three main focus areas of IIMU, namely research, transformation through the MBA program and integration with the local community, all of which were the driving factors behind the organization of Samvaah.

The event had two panel discussions whose sub themes and speakers were as follows:

Panel 1: Rethink Services Marketing- How is it different in today’s era?

Mr. Rathin Lahiri- CMO, Meru Cabs

Mr. Prashant Laxmeshwar- Head of Marketing Solutions, Global Markets Group-ICICI

Mr. Naveen Kukreja- IIMC Alumnus and CMO, Policy Bazaar

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Panel 2: Rethink New Product Development-How is it changing with times?

Mr. Anshu Bagai- MD, AMC Cookware

Mr. Abhishek Sinha- Co-founder and CEO, Eko India Financial Services Private Ltd.

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The event ended with a felicitation of the speakers and a vote of thanks. IIMU’s first marketing conclave was a resounding success with speakers and participants alike, appreciating the seamless organization of the entire event and the insights they gained through the discussions.

IIM Udaipur has always laid a strong emphasis on integrating with the local community and continuing this initiative, the conclave saw 65 participants from various institutes around Udaipur being part of the event. The first marketing conclave of IIM Udaipur indeed was a wonderful experience for all the participants and also helped the institute build a stronger relationship with both the industry and the community of Udaipur. For More Info follow us on-